By Aminu Gambo Adamu Radio Nigeria Globe fm Bauchi.
The Director General National Orientation Agency NOA Malam Lanre Isa Onilu has charged the Nigerian Institute of Public Relations NIPR to champion the responsibility of National Identity and Values promotion campaign in the country.
Malam Issa Onilu made the call during the monthly general meeting of the Federal Capital Territory FCT Abuja chapter held in Abuja.
He said Public Relations Practitioners have a vital role to play in nation building mere geographical entity and become a true nation bound by shared values and identity.
Malam Lanre Onilu said NOA in collaboration with with NIPR are working assiduously to define and promote the Nigerian identity insisting that a brand cannot be effectively marketed without first identifying it core attributes.
The NOA DG.disclossed that President Bola Ahmad Tinubu was committed to unveiling the Nigerian identity project which according to him will be predicted on the National Values Charter.
The Charter ,he explained would drive campaign for a shared national identity that reflects the values and aspirations of all Nigerians.
Issa Onilu argued that professionals in the field of Public Relations would be expected to play key roles in the success of these initiatives,describing them as very important national assignments.
Responding,the President of NIPR Dr. Ike Neliaku expressed the preparedness of the institute to partner NOA on National Values reorientation.
Dr. Ike Neliaku said beyond the collaboration,NIPR is spreading initiatives from the private sectors perspective through its rebirths Nigeria program.
